The urban dining scene in Vietnam is coming under increasing influence from “flat-pack” international brands whilst “authentic” Vietnamese dining options have been simplified and homogenized to the extent that they are no longer truly reflective of a much more diverse and eclectic Vietnamese cuisine.
At Highway4 we firmly believe in Vietnam’s rich culinary culture and that Vietnamese products can lead the global market. Over recent months we have taken the opportunity to distance ourselves from this “plastic” dining culture, not just in terms of food and drink but in terms of our design concept with an emphasis on “hand-made” and locally sourced products. In an age of “made in China” we focus on being creative, being different, making things ourselves and do not rely on buying off-the-shelf. Expect the unexpected next time you set foot in Highway4.
Highway4 is for those who appreciate Vietnam’s cultural heritage and are willing to challenge what they have come to [or are led to] believe. Highway4 is not for the fashion-conscious, it is for those who enjoy being different, the niche of people who love Vietnam and therefore as a result want to change it for the better.
Highway 4 is a restaurant everyone in Hanoi should visit at least once – despite the terrible name. This stylish venue has classic Vietnamese furnishings, English speaking staff and a large menu running through Vietnam’s entire culinary heritage. The specials are highly recommended, particularly the cat fish spring rolls. Popular with locals and tourists, all food is served with plenty of local herbs which the restaurant tries to source sustainably. With separate sections in the menu for fire, wood, metal and water (relating to the cooking techniques) Highway 4 is perfect for large groups with disparate tastes. Tel: +844 3926 0639